{"id":12815,"date":"2024-04-11T13:18:25","date_gmt":"2024-04-11T11:18:25","guid":{"rendered":"https:\/\/www.juliendemeyere.fr\/?post_type=project&p=12815"},"modified":"2025-11-26T10:09:12","modified_gmt":"2025-11-26T09:09:12","slug":"caravelo","status":"publish","type":"project","link":"https:\/\/www.juliendemeyere.fr\/en\/project\/caravelo\/","title":{"rendered":"Caravelo"},"content":{"rendered":"
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Caravelo<\/p>\n<\/div><\/div>\n\n

Une solution de mobilit\u00e9 unique, l\u00e9g\u00e8re et pratique con\u00e7ue pour \u00eatre facilement transport\u00e9e \u00e0 l\u2019arri\u00e8re d\u2019un v\u00e9lo. Innovante et \u00e9cologique pour les voyageurs et cycliste actifs, soucieux de l\u2019environnement. <\/span>Le concept \u00e9tant nouveau,\u00a0<\/span>Caravelo<\/a><\/span>\u00a0<\/span>avait besoin d\u2019une identit\u00e9 forte. Elle a \u00e9t\u00e9 \u00e9labor\u00e9e de mani\u00e8re fun et d\u00e9contract\u00e9e. Un langage graphique bas\u00e9 sur des messages simples et percutants pour cr\u00e9er de l\u2019engagement. Au c\u0153ur de l\u2019identit\u00e9 de marque se trouve \u00e9galement des courbes al\u00e9atoires symbolisant des trac\u00e9s d\u2019aventure et un syst\u00e8me de stickers qui permet au client de composer des messages impactant. Une police d\u2019\u00e9criture et une palette de couleurs qui renforce cette id\u00e9e de l\u00e9g\u00e8ret\u00e9.<\/span><\/p>\n<\/div><\/div>\n\n

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Cat\u00e9gorie<\/p>\n<\/div>\n

Identit\u00e9 de marque | Web design<\/p>\n<\/div><\/div>\n<\/div>\n\n

Secteur<\/p>\n<\/div>\n

Transport<\/p>\n<\/div><\/div>\n<\/div>\n\n

\u2022 2024<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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voir tous les projets<\/a><\/div>\n\n
<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":12833,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[27,29],"project_tag":[],"class_list":["post-12815","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-identite-de-marque","project_category-web-design"],"_links":{"self":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/project\/12815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/comments?post=12815"}],"version-history":[{"count":16,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/project\/12815\/revisions"}],"predecessor-version":[{"id":223883,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/project\/12815\/revisions\/223883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/media\/12833"}],"wp:attachment":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/media?parent=12815"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/project_category?post=12815"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/project_tag?post=12815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}