{"id":13708,"date":"2024-11-20T15:10:55","date_gmt":"2024-11-20T14:10:55","guid":{"rendered":"https:\/\/www.juliendemeyere.fr\/?p=13708"},"modified":"2025-10-28T13:23:33","modified_gmt":"2025-10-28T12:23:33","slug":"jaguar-fait-un-reset","status":"publish","type":"post","link":"https:\/\/www.juliendemeyere.fr\/en\/jaguar-fait-un-reset\/","title":{"rendered":"Jaguar makes a reset"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section preset--module--divi-section--default\"><div class=\"et_pb_row_0 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Jaguar : une nouvelle identit\u00e9 pour s'affirmer dans une \u00e9poque tourment\u00e9e<\/h2>\n<p>La mythique marque Jaguar a r\u00e9cemment d\u00e9voil\u00e9 une nouvelle identit\u00e9 visuelle, marquant un tournant strat\u00e9gique significatif. Symbole d\u2019\u00e9l\u00e9gance et de puissance depuis des d\u00e9cennies, Jaguar entend d\u00e9sormais incarner une vision plus contemporaine, align\u00e9e sur les d\u00e9fis du monde d\u2019aujourd\u2019hui. Mais derri\u00e8re ce rebranding, une question se pose : comment les marques naviguent-elles dans un paysage culturel de plus en plus polaris\u00e9, marqu\u00e9 par la cancel culture et les revendications du wokisme ?<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_pb_gutters2 et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_video_0 et_pb_video et_pb_module et_flex_module\"><div class=\"et_pb_video_box\"><video controls><source type=\"video\/mp4\" src=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/JAG26GL_303104414_FUTURE-JAG_DM-1_TITLED_H264_8_HERO.mp4\" \/><\/video><\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Plus blanc que blanding ?<\/h2>\n<p>La nouvelle identit\u00e9 visuelle de Jaguar s\u2019inscrit dans une tendance qui ne faiblit pas : celle du minimalisme. Exit l'animal bondissant ! Jaguar propose d\u00e9sormais une esth\u00e9tique plus minimaliste, mettant en avant un mot-symbole sans fioritures, inscrit dans une typographie sobre et contemporaine. Le changement est significatif et n'est pas anodin : il montre que Jaguar s'\u00e9loigne des codes ostentatoires pour embrasser une vision plus inclusive et universelle. Dans un contexte o\u00f9 chaque geste des marques est scrut\u00e9 \u00e0 la loupe, Jaguar semble vouloir prendre le virage \u00e0 pleine vitesse.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/JAG26GL_303104414_FUTURE-JAG_CO-1.avif\" title=\"JAG26GL_303104414_FUTURE-JAG_CO-1\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/JAG26GL_303104414_FUTURE-JAG_CO-1.avif 1280w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/JAG26GL_303104414_FUTURE-JAG_CO-1-300x169.avif 300w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/JAG26GL_303104414_FUTURE-JAG_CO-1-1024x576.avif 1024w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/JAG26GL_303104414_FUTURE-JAG_CO-1-768x432.avif 768w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/JAG26GL_303104414_FUTURE-JAG_CO-1-1080x608.avif 1080w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/JAG26GL_303104414_FUTURE-JAG_CO-1-980x551.avif 980w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/JAG26GL_303104414_FUTURE-JAG_CO-1-480x270.avif 480w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" class=\"wp-image-13716\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Un rebranding qui manque d\u2019incarnation<\/h2>\n<p>Le principal reproche que l\u2019on pourrait adresser \u00e0 cette nouvelle identit\u00e9 est son manque d\u2019authenticit\u00e9. Jaguar semble suivre les tendances actuelles sans v\u00e9ritablement chercher \u00e0 incarner une vision unique ou \u00e0 r\u00e9interpr\u00e9ter son h\u00e9ritage de mani\u00e8re audacieuse. Dans un monde o\u00f9 les consommateurs r\u00e9clament des engagements sinc\u00e8res et des r\u00e9cits authentiques, ce rebranding pourrait appara\u00eetre comme une r\u00e9ponse trop m\u00e9canique, presque d\u00e9connect\u00e9e des enjeux culturels et soci\u00e9taux qu\u2019il pr\u00e9tend adresser.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_pb_gutters1 et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/logo-jaguar_old.png\" title=\"logo-jaguar_old\" width=\"500\" height=\"250\" srcset=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/logo-jaguar_old.png 500w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/logo-jaguar_old-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" class=\"wp-image-13717\" \/><\/span><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_image_2 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/logo-jaguar_new.png\" title=\"logo-jaguar_new\" width=\"500\" height=\"250\" srcset=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/logo-jaguar_new.png 500w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/logo-jaguar_new-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" class=\"wp-image-13718\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Conclusion<\/h2>\n<p>La nouvelle identit\u00e9 visuelle de Jaguar marque une \u00e9tape importante (et controvers\u00e9e) dans son histoire. La marque semble vouloir repartir d'une page blanche avec de nouvelles valeurs. Reste \u00e0 voir si cette transformation sera payante ou sonnera le glas d'une marque historique.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":14144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-13708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-actu"],"jetpack_featured_media_url":"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/11\/Jaguar_rebrand.jpg","_links":{"self":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/posts\/13708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/comments?post=13708"}],"version-history":[{"count":10,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/posts\/13708\/revisions"}],"predecessor-version":[{"id":14282,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/posts\/13708\/revisions\/14282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/media\/14144"}],"wp:attachment":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/media?parent=13708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/categories?post=13708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/tags?post=13708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}