{"id":13653,"date":"2024-09-20T14:51:07","date_gmt":"2024-09-20T12:51:07","guid":{"rendered":"https:\/\/www.juliendemeyere.fr\/?p=13653"},"modified":"2025-10-28T13:23:31","modified_gmt":"2025-10-28T12:23:31","slug":"figma-rafraichit-son-branding","status":"publish","type":"post","link":"https:\/\/www.juliendemeyere.fr\/en\/figma-rafraichit-son-branding\/","title":{"rendered":"Figma refreshes its branding"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section preset--module--divi-section--default\"><div class=\"et_pb_row_0 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Figma, le c\u00e9l\u00e8bre outil de conception collaborative, vient de d\u00e9voiler une refonte compl\u00e8te de son identit\u00e9 visuelle apr\u00e8s cinq ans sans changement. Cette initiative marque une nouvelle \u00e9tape pour la plateforme, qui souhaite mieux refl\u00e9ter la diversit\u00e9 et l\u2019engagement de sa communaut\u00e9. Loin d\u2019un simple changement esth\u00e9tique, cette refonte est profond\u00e9ment strat\u00e9gique.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_pb_gutters2 et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_video_0 et_pb_video et_pb_module et_flex_module\"><div class=\"et_pb_video_box\"><iframe loading=\"lazy\" title=\"Figma Brand Montage\" src=\"https:\/\/player.vimeo.com\/video\/1008206371?h=c4b23a93fd&amp;dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Une identit\u00e9 visuelle repens\u00e9e pour f\u00e9d\u00e9rer<\/h2>\n<p>Figma a mis l\u2019accent sur l\u2019inclusion, en s\u2019effor\u00e7ant de mieux repr\u00e9senter la pluralit\u00e9 des profils d\u2019utilisateurs de son logiciel, qu'ils soient designers professionnels ou amateurs. Ce choix est symbolis\u00e9 par une palette de couleurs et des formes modernis\u00e9es, combinant simplicit\u00e9 et vivacit\u00e9. L\u2019objectif ? Communiquer un message d'ouverture et de collaboration tout en restant ancr\u00e9 dans les tendances actuelles du design num\u00e9rique.<\/p>\n<p>La nouvelle identit\u00e9 visuelle de Figma int\u00e8gre des \u00e9l\u00e9ments plus fluides et minimalistes, tout en conservant une touche de dynamisme. Ce virage graphique s'inscrit dans un contexte o\u00f9 de nombreux utilisateurs d\u00e9tournent Figma pour des usages divers, tels que la cr\u00e9ation de pr\u00e9sentations (avec le lancement de <strong>Figma Slides<\/strong>) ou m\u00eame l'utilisation de son intelligence artificielle, <strong>Figma AI<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/09\/73d048124f7e0b8a0237f72f99270af47000d324-2160x1440-1.webp\" title=\"73d048124f7e0b8a0237f72f99270af47000d324-2160x1440\" width=\"2160\" height=\"1440\" srcset=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/09\/73d048124f7e0b8a0237f72f99270af47000d324-2160x1440-1.webp 2160w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/09\/73d048124f7e0b8a0237f72f99270af47000d324-2160x1440-1-1280x853.webp 1280w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/09\/73d048124f7e0b8a0237f72f99270af47000d324-2160x1440-1-980x653.webp 980w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/09\/73d048124f7e0b8a0237f72f99270af47000d324-2160x1440-1-480x320.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2160px, 100vw\" class=\"wp-image-13660\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>UI\/UX for ever!<\/h2>\n<p>En plus de ce lifting visuel, Figma a profit\u00e9 de l\u2019\u00e9v\u00e9nement pour am\u00e9liorer son interface utilisateur, facilitant l\u2019acc\u00e8s aux nouvelles fonctionnalit\u00e9s comme Figma AI. L'accent est mis sur l'intuitivit\u00e9, avec une barre d'outils simplifi\u00e9e et des ic\u00f4nes retravaill\u00e9es pour une meilleure lisibilit\u00e9.<\/p>\n<p>Les nouveaut\u00e9s technologiques ne sont pas en reste : avec <strong>Figma AI<\/strong>, les utilisateurs peuvent g\u00e9n\u00e9rer des maquettes \u00e0 partir de simples descriptions, un outil r\u00e9volutionnaire qui s\u2019annonce comme un v\u00e9ritable assistant pour le design. Ces changements confirment l\u2019engagement de Figma \u00e0 rendre le design accessible \u00e0 tous, ind\u00e9pendamment du niveau de comp\u00e9tence ou des objectifs cr\u00e9atifs.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/09\/d635ab810c5fa0a4b81982db2d4d934ce70c0b82-2160x1620-1.webp\" title=\"d635ab810c5fa0a4b81982db2d4d934ce70c0b82-2160x1620\" width=\"2160\" height=\"1620\" srcset=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/09\/d635ab810c5fa0a4b81982db2d4d934ce70c0b82-2160x1620-1.webp 2160w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/09\/d635ab810c5fa0a4b81982db2d4d934ce70c0b82-2160x1620-1-1280x960.webp 1280w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/09\/d635ab810c5fa0a4b81982db2d4d934ce70c0b82-2160x1620-1-980x735.webp 980w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/09\/d635ab810c5fa0a4b81982db2d4d934ce70c0b82-2160x1620-1-480x360.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2160px, 100vw\" class=\"wp-image-13661\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Conclusion<\/h2>\n<p>Cette refonte est \u00e9galement un moyen pour Figma de consolider sa position de leader sur le march\u00e9, tout en r\u00e9pondant \u00e0 la mont\u00e9e en puissance des technologies d\u2019intelligence artificielle dans les outils de design. Apr\u00e8s avoir repouss\u00e9 une tentative de rachat par Adobe, Figma semble aujourd\u2019hui renforcer son ADN centr\u00e9 sur la communaut\u00e9, en offrant des fonctionnalit\u00e9s con\u00e7ues pour fluidifier encore davantage la collaboration entre designers et d\u00e9veloppeurs.<\/p>\n<p>En conclusion, cette nouvelle identit\u00e9 visuelle de Figma semble incarner une plateforme plus ouverte, moderne et tourn\u00e9e vers l\u2019avenir. Elle illustre \u00e0 merveille la capacit\u00e9 de la marque \u00e0 \u00e9voluer tout en restant fid\u00e8le \u00e0 ses valeurs fondamentales : la collaboration, la diversit\u00e9 et l\u2019innovation.<\/p>\n<p>Pour d\u00e9couvrir le nouveau branding de figma et en savoir plus, c'est par ici <strong><a href=\"https:\/\/www.figma.com\/fr-fr\/blog\/figma-on-figma-evolving-our-visual-language\/\" target=\"_new\" rel=\"noreferrer noopener\">ici<\/a>.\u00a0<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":14143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-13653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-actu"],"jetpack_featured_media_url":"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/09\/Figma_branding.jpg","_links":{"self":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/posts\/13653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/comments?post=13653"}],"version-history":[{"count":11,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/posts\/13653\/revisions"}],"predecessor-version":[{"id":14281,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/posts\/13653\/revisions\/14281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/media\/14143"}],"wp:attachment":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/media?parent=13653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/categories?post=13653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/tags?post=13653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}