{"id":13061,"date":"2024-06-09T11:53:19","date_gmt":"2024-06-09T09:53:19","guid":{"rendered":"https:\/\/www.juliendemeyere.fr\/?p=13061"},"modified":"2025-10-28T13:23:28","modified_gmt":"2025-10-28T12:23:28","slug":"candy-fait-sa-revolution","status":"publish","type":"post","link":"https:\/\/www.juliendemeyere.fr\/en\/candy-fait-sa-revolution\/","title":{"rendered":"Candy makes its revolution."},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section preset--module--divi-section--default\"><div class=\"et_pb_row_0 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>La marque d\u2019\u00e9lectrom\u00e9nager Candy, bien connue pour ses produits alliant performance et accessibilit\u00e9, a r\u00e9cemment r\u00e9v\u00e9l\u00e9 une refonte de son logo. Avec cette transformation, Candy aspire \u00e0 moderniser son image et \u00e0 renforcer son positionnement sur le march\u00e9. Revenons sur les d\u00e9tails de cette nouvelle identit\u00e9 pass\u00e9e sous les radars.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_pb_gutters2 et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module preset--module--divi-blurb--default\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/06\/candy_old_logo_2024.png\" width=\"500\" height=\"250\" srcset=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/06\/candy_old_logo_2024.png 500w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/06\/candy_old_logo_2024-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" class=\"et_animated wp-image-13079\" \/><\/span><\/div><div class=\"et_pb_blurb_container\"><h5 class=\"et_pb_module_header\">Avant<\/h5><\/div><\/div><\/div><\/div><div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module preset--module--divi-blurb--default\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/06\/candy_new_logo_2024.png\" width=\"500\" height=\"250\" srcset=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/06\/candy_new_logo_2024.png 500w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/06\/candy_new_logo_2024-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" class=\"et_animated wp-image-13078\" \/><\/span><\/div><div class=\"et_pb_blurb_container\"><h5 class=\"et_pb_module_header\">Apr\u00e8s<\/h5><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Candy, ready to live<\/h2>\n<p>Ce changement de logo s\u2019inscrit dans une strat\u00e9gie globale de repositionnement de Candy (existante depuis 1945) sur le march\u00e9. La nouvelle identit\u00e9 visuelle n\u2019est pas qu\u2019un simple rafra\u00eechissement esth\u00e9tique ; elle refl\u00e8te une volont\u00e9 de se projeter dans l\u2019avenir avec une gamme de produits toujours plus innovants et performants. D'ailleurs cette strat\u00e9gie s'accompagne d'un slogan : \"Ready to live\", d\u00e9clin\u00e9 selon les produits.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/06\/4-1024x683-1.jpg\" title=\"4-1024x683\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/06\/4-1024x683-1.jpg 1024w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/06\/4-1024x683-1-980x654.jpg 980w, https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/06\/4-1024x683-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" class=\"wp-image-13085\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Du (re)nouveau<\/h2>\n<p>Le design pr\u00e9c\u00e9dent, qui misait sur une police bold et italique \u00e0 disparu. La typographie du logo a \u00e9t\u00e9 enti\u00e8rement repens\u00e9e. Un changement radical ax\u00e9 sur le minimalisme et l'id\u00e9e d'une marque r\u00e9solument tech. Les lettres A et D sont volontairement sugg\u00e9r\u00e9es, et la graisse a \u00e9t\u00e9 amincie. Enfin, la couleur bleue historique laisse place \u00e0 un gris intemporel. Haier, propri\u00e9taire de la marque, souhaite ainsi faire oublier l'image low cost du pass\u00e9. Une strat\u00e9gie d\u00e9j\u00e0 appliqu\u00e9e chez certains concurrents et qui semble de mise aujourd'hui. Utiliser les codes du haut de gamme pour valoriser une marque accessible sur le papier.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><video width=\"100%\" playsinline controls loop muted autoplay>\n<source src=\"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/06\/Heritage_hero_1920x790.mp4\" type=\"video\/mp4\"><\/div><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--default\"><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Conclusion<\/h2>\n<p>Cette transformation visuelle est bien plus qu\u2019un simple changement de logo ; elle marque une \u00e9tape cruciale dans l\u2019\u00e9volution du groupe et symbolise une r\u00e9volution dans la mani\u00e8re dont Candy se positionne et interagit avec ses clients. Une image plus haut de gamme qui transmet un nouveau regard sur la marque d'\u00e9lectrom\u00e9nager. Avec un design moderne et \u00e9pur\u00e9, Candy se repositionne comme un acteur cl\u00e9 de l\u2019\u00e9lectrom\u00e9nager, dans un march\u00e9 concurrentiel et pr\u00eat \u00e0 r\u00e9pondre aux d\u00e9fis de demain. Elle affirme ainsi sa volont\u00e9 de r\u00e9pondre aux besoins des consommateurs avec les innovations de demain. On regrettera tout de m\u00eame un certain lissage du logo en utilisant des codes d\u00e9j\u00e0 vus.<\/p>\n<p>Pour plus d\u2019informations sur cette r\u00e9volution visuelle, vous pouvez consulter le communiqu\u00e9 officiel <strong><a href=\"https:\/\/corporate.haier-europe.com\/press-release\/the-candy-revolution-is-live\/\" target=\"_new\" rel=\"noreferrer noopener\">ici<\/a>.\u00a0<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":14142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-13061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-actu"],"jetpack_featured_media_url":"https:\/\/www.juliendemeyere.fr\/wp-content\/uploads\/2024\/06\/438706162_866666332141514_3943872836625004862_n.jpg","_links":{"self":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/posts\/13061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/comments?post=13061"}],"version-history":[{"count":54,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/posts\/13061\/revisions"}],"predecessor-version":[{"id":14279,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/posts\/13061\/revisions\/14279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/media\/14142"}],"wp:attachment":[{"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/media?parent=13061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/categories?post=13061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.juliendemeyere.fr\/en\/wp-json\/wp\/v2\/tags?post=13061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}